Hiring the right in-house person is expensive, time-consuming, and stressful. There's the head-hunting fees and/or advertising cost as well as the lead time of finding and hiring a good match. Sometimes, the process ends with a bad match, a long learning curve, or too narrow a skill set. That's not to mention the cost of the taxes and benefits of making a hire, which often means you're paying a 40% premium for the in-house person. That 40% can be 10s of thousands of dollars and it's money you could be plowing into your business in the form of ad buys or promotions. Plus, if your new in-house person leaves, you're left with repeating the whole laborious, expensive process while your business languishes. Or worse, you have to agonize about terminating an employee because they are unproductive or you simply can't afford them. Alternatively, managing your online marketing through Aaxiom has none of these downsides.